Small NGOs Can Tele-face

I am writing this from the sidelines of 9th International Workshop for Resource Mobilisation, organised by UK based Resource Alliance at Bangalore.

I have already received my most plesant surprise and learning of the workshop, although we just finished the day 1.

I was making this presentation on " Rasing resources on limited budget using Telephone, Face to Face and Tele-facing". In midst of all one gentleman from an NGO Samarthanam Trust for the Disabled remarked that they were also using something like Tele-facing.

I was overjoyed to hear that. Finally we had a not so big charity raising money through Tele-facing in India. The gentleman who is visually challenged and has been an International level player for India in cricket, went on to mention how they raise 1 million rupees every month through the technique. This makes it around 12 million rupees ($ 250,000)in a year, a neat sum for a small NGO in India and possibly anywhere in the world.

I am so thrilled. The organisations website is www.samarthanam.org

So what is stopping you to go out and test the same?

The spread of Tele-facing

Tele-facing is finding its feet quiet well in the Indian fundraising market. Already UNICEF, CRY, Plan and Oxfam are using the technique to recruit huge number of donors.

The other day, I was pleasantly surprised when a facer from Oxfam visited my office to collect my Pledge Form and extolled about virtues of Tele-facing.He even made a pitch that my organisation also use the same.

On May 30th at a Fundraising Masterclass organised by South Asian Fundraising Group in New Delhi, Naresh Kakkar, Head of Syrex Infoservices, the agency that does Tele-facing for several non-profits in India, presented on how the tool could recruit and retain donors. And monthly pledge donors at that.

Click through the slides below to know more about Tele-facing

Naresh Kakkar Pres

View more OpenOffice presentations from anuptiwari.

Are INGOs taking on Tele-facing?

Looks like they are, atleast in India. The new ones to join the list are Plan India and Save the Children India (Bal Raksha Bharat).

Many more seem to be planning their moves. Although, a successful adoption is still awaited outside India. Should be a matter of time.

For the jargon challenged INGOs stands for International NGOs.

Cheers

ISR-Individual Social Responsibility?

Want to know more, click on http://nonprofitfundraisingindia.blogspot.com/2008/06/isr-is-here-watch-out-csr.html

Good thing is, like tele-facing this essay also has telephone as a starting point.

Do read it.

Dummy's Guide to Tele-facing

Nobody could have unraveled tele-facing so lucidly but the authors of this article in Resource Alliance's latest newsletter. Although, the article does not call it tele-facing by name, but if some one asks me to explain tele-facing, I would not hestitate forwarding them this link http://www.resource-alliance.org/resources/enewsletter/587.asp

To me a Dummy's guide to tele-facing.

Tele-facing@Resource Alliance's International Workshop on Resource Mobilisation

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Fundraise India's Publication on Indian Market

Fundraise India have recently released a short and sweet summary on Indian fundraising market.

The report in under 30 pages maps Indian market well for the totally uninitiated. The report is free to get, but you need to request for it by sending an email.

The contents of the report are there, although on the website. Ask for a copy if you like the trailer.

http://fundraiseindia.net/